Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Asif Ali Safeer and Hancheng Liu
| Year of publication: |
2023
|
|---|---|
| Authors: | Safeer, Asif Ali ; Liu, Hancheng |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 2, p. 330-342
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| Subject: | Brand image | Brand trust | Perceived brand authenticity | Perceived brand loyalty | Perceived corporate social responsibility authenticity | Positive word of mouth | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Markentreue | Brand loyalty | Virales Marketing | Viral marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2022-3807 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552963