Role of customer satisfaction as a mediator between sensory marketing and customer loyalty : a case of Pakistani restaurant industry
Zoya Wajid Satti, Samreen Fahim Babar, and Shagufta Parveen
| Year of publication: |
2023
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|---|---|
| Authors: | Satti, Zoya Wajid ; Babar, Samreen Fahim ; Parveen, Shagufta |
| Published in: |
Journal of international food & agribusiness marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6983, ZDB-ID 2091244-4. - Vol. 35.2023, 5, p. 559-581
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| Subject: | Blackwell (EKB) Model | Customer loyalty | customer satisfaction | Engel | Kollet | mediation | restaurant industry | sensory marketing | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08974438.2022.2049415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014444377