Role of justification of unethical behaviour in sustainable fashion consumption among Indian consumers : a parallel mediation approach
Year of publication: |
2023
|
---|---|
Authors: | Kaur, Jaspreet ; Gupta, Sangeeta ; Singh, Lata Bajpai |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 7, p. 842-853
|
Subject: | Environmentally unsustainable clothing | Fast fashion | Justification of unethical behaviour | Purchase intention | Sustainable consumption | Unethical consumer behaviour | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Umweltbewusstsein | Environmental consciousness | Indien | India | Nachhaltiger Konsum | Ethik | Ethics | Nachhaltige Entwicklung | Sustainable development | Bekleidungsindustrie | Clothing industry | Öko-Produkt | Sustainable product | Textilhandel | Textile distribution | Bekleidung | Clothing | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility |
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