Role of MNCs in changing preferences for food consumption in Russia under import substitution
Veronica Yu. Chernova, Vasily S. Starostin, Galina V. Butkovskaya, and Alexander M. Zobov
| Year of publication: |
2017
|
|---|---|
| Authors: | Chernova, Veronica Yu. ; Starostin, Vasily S. ; Butkovskaya, Galina V. ; Zobov, Alexander M. |
| Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 20.2017, 4B, p. 158-166
|
| Subject: | import substitution | multinational corporations | local brands | global brands | customer loyalty | food industry | consumer stereotypes | consumer preferences | Multinationales Unternehmen | Transnational corporation | Konsumentenverhalten | Consumer behaviour | Importsubstitution | Import substitution | Russland | Russia | Markenartikel | Brand | Lebensmittelkonsum | Food consumption | Lebensmittel | Food | Ernährungsindustrie | Food industry | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Konsumentenpräferenzen | Consumer preferences | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012219571