Role of music tempo in choosing from large and small choice sets : insights from functional magnetic resonance imaging (fMRI)
Kaijun Zhang, Hongkun Liu, Jun Ye
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Kaijun ; Liu, Hongkun ; Ye, Jun |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 4, p. 633-652
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| Subject: | Choice set | Dorsolateral prefrontal cortex | fMRI | Middle frontal gyrus | Music tempo | Superior frontal gyrus | Working memory theory | Konsumentenverhalten | Consumer behaviour | Musik | Music | Musikwirtschaft | Music industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09672-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014458456