Role of parasocial interaction and planned behaviour theory in consumption restriction intentions
Ahmet Durmaz and Mehmet Yuksel, Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi
| Year of publication: |
2024
|
|---|---|
| Authors: | Durmaz, Ahmet ; Yuksel, Mehmet ; Aksoy, Nilsah Cavdar ; Kabadayi, Ebru Tumer |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 20.2024, 1, p. 83-107
|
| Subject: | consumption restriction | parasocial interaction | PSI | social cognitive theory | social media | theory of planned behaviour | TPB | Social Web | Social web | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2024.136821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065493