Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality
| Year of publication: |
1998
|
|---|---|
| Authors: | Compeau, Larry D. ; Grewal, Dhruv ; Monroe, Kent B. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 42.1998, 3, p. 295-308
|
| Publisher: |
Elsevier |