Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination
Year of publication: |
2022
|
---|---|
Authors: | Ur Rehman, Anis ; Al Shammari, Serhan ; Al-Mamary, Yaser Hasan Salem |
Subject: | Luxury brands | Luxury value perception | Materialism | Purchase intention | Religiosity | The Muslim consumption pattern | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Religion | Markenimage | Brand image | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity |
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