Role of religiosity and the mediating effect of luxury value perception in luxury purchase intention : a cross-cultural examination
Anis Ur Rehman, Serhan Al Shammari and Yaser Hasan Al-Mamary
| Year of publication: |
2022
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|---|---|
| Authors: | Ur Rehman, Anis ; Al Shammari, Serhan ; Al-Mamary, Yaser Hasan Salem |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 4, p. 975-995
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| Subject: | Luxury brands | Luxury value perception | Materialism | Purchase intention | Religiosity | The Muslim consumption pattern | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Religion | Markenimage | Brand image | Wahrnehmung | Perception | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-03-2021-0091 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013278905