Role of social media technologies and customer relationship management Capabilities 2.0 in creating customer loyalty and university reputation
Syed Asim Shah, Muhammad Haroon Shoukat, Muhammad Shakil Ahmad and Bilal Khan
| Year of publication: |
2024
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|---|---|
| Authors: | Shah, Syed Asim ; Shoukat, Muhammad Haroon ; Ahmad, Muhammad Shakil ; Khan, Bilal |
| Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 344-367
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| Subject: | higher education institutions | self-congruity theory | Social customer relationship management capabilities | social media technologies use | university reputation | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08841241.2021.1991072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566978