Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage
| Year of publication: |
2011
|
|---|---|
| Authors: | Edward, Manoj ; Sahadev, Sunil |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 23.2011, 3 (14.6.), p. 327-346
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