Role of tactile and visual inputs in product evaluation : a multisensory perspective
M. S. Balaji, Srividya Raghavan and Subhash Jha
| Year of publication: |
2011
|
|---|---|
| Authors: | Balaji, M. S. ; Raghavan, Srividya ; Jha, Subhash |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 4, p. 513-530
|
| Subject: | Markenimage | Brand image | Bewertung | Evaluation | Wahrnehmung | Perception | Werbepsychologie | Psychology of advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382058