Role-structures in the buying decision process for durables
Pavleen Soni
| Year of publication: |
2004
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|---|---|
| Authors: | Soni, Pavleen |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 8.2004, 1, p. 63-80
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Dauerhafte Konsumgüter | Durable goods | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003627238