Role transitions at the prosumer level : spillover effects in the collaborative economy from an interactive marketing perspective
Myriam Ertz and Émilie Boily, Shouheng Sun and Emine Sarigöllü
| Year of publication: |
2022
|
|---|---|
| Authors: | Ertz, Myriam ; Boily, Émilie ; Sun, Shouheng ; Sarigöllü, Emine |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 10, p. 2721-2748
|
| Subject: | Collaborative economy | Proenvironmental behavior | Role transitions | Spillover effect | Switchover | Spillover-Effekt | Share Economy | Sharing economy | Systemtransformation | Economic transition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0828 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457385