Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Yuhei Inoue (School of Kinesiology, University of Minnesota, Minneapolis, Minnesota, USA), Cody T. Havard (Kemmons Wilson School of Hospitality and Resort Management, The University of Memphis, Memphis, Tennesse, USA) and Richard L. Irwin (Academic Innovation and Support Services, The University of Memphis, Memphis, Tennessee, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Inoue, Yuhei ; Havard, Cody T. ; Irwin, Richard L. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 1, p. 3-18
|
| Subject: | Involvement | Sponsorship | Internal marketing | Cause-related marketing | Sponsoring | Cause-Related Marketing | Sportmarketing | Sports marketing | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-02-2016-001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557414