Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
| Year of publication: |
2003
|
|---|---|
| Authors: | Chapman, Kenneth J. |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 4, p. 372-374
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Customer Relationship Management | Customer Satisfaction | Loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363760310483711 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848339