Romancing the customers : maximizing brand value through powerful relationship management
Paul Temporal and Martin Trott
| Authors: | Temporal, Paul ; Trott, Martin |
|---|---|
| Publisher: |
Singapore [u.a.] : Wiley |
| Subject: | Kundenbindung | Markenwert | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 211 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-84615-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004679852