Romanian tourism brand : an exploratory research regarding the development of the tourism sector in the branding process
Adrian Vasile, Valentin-Cosmin Sărăcin, Marian-Daniel Usturoi
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Vasile, Adrian ; Sărăcin, Valentin-Cosmin ; Usturoi, Marian-Daniel |
| Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 11.2016, 1, p. 253-262
|
| Subject: | tourism destination | nation brand | Romania | tourist | Rumänien | Markenführung | Brand management | Tourismuswirtschaft | Tourism industry | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Destinationsmanagement | Destination management | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011809694