Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Yoo Hee Hwang, Sungwoo Choi, Anna S. Mattila
| Year of publication: |
2021
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|---|---|
| Authors: | Hwang, Yoo Hee ; Choi, Sungwoo ; Mattila, Anna S. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 93.2021, p. 1-8
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| Subject: | Donation | Crowding | Prosocial behavior | Rounding up | Cause-related marketing | Fundraising | Cause-Related Marketing | Altruismus | Altruism | Soziales Verhalten | Social behaviour | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2020.102779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012435909