Extent: | XII, 160 S. : graph. Darst. |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Published in association with the Institute of Public Relations.. - Includes index. - Previous ed.: 1995 |
ISBN: | 0-7494-3424-4 |
Classification: | Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004607764