Extent:
XII, 160 S. : graph. Darst.
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Published in association with the Institute of Public Relations.. - Includes index. - Previous ed.: 1995
ISBN: 0-7494-3424-4
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004607764