Running with your hair on fire : lessons learned from transitioning a national university sales competition from face-to-face to virtual in 16 days
Scott Inks, Kenyatta Barber, Terry W. Loe, and Lukas P. Forbes
| Year of publication: |
2020
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|---|---|
| Authors: | Inks, Scott ; Barber, Kenyatta ; Loe, Terry W. ; Forbes, Lukas P. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 42.2020, 3, p. 257-271
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| Subject: | case study | role-plays | sales competition | sales education | virtual selling | Verkauf | Selling | Absatz | Sales | Wettbewerb | Competition | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475320950015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012391640