Rural shopping behavior in developing countries : a case study of rural consumers of Republic of Rwanda
Year of publication: |
2007
|
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Authors: | Nyamulinda, Bideri Ishuheri ; Ganesan, P. |
Published in: |
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship). - Ahmedabad : Inst. of Management, Nirma Univ. of Science & Technology, ISBN 81-8424-157-7. - 2007, p. 74-84
|
Subject: | Ruanda | Rwanda | Konsumentenverhalten | Consumer behaviour | Ländlicher Raum | Rural area | Entwicklungsländer | Developing countries |
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