S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen
| Year of publication: |
2019
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| Authors: | Hollebeek, Linda D. ; Srivastava, Rajendra K. ; Chen, Tom |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 1, p. 161-185
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| Subject: | Customer engagement | S-D logic | Conceptual framework | Revised FPs | CRM | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Kundenwert | Customer value |
| Description of contents: | Description [link.springer.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Correction enthalten in: Volume 47, Number 1, January 2019, Seite 186 |
| Other identifiers: | 10.1007/s11747-016-0494-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996797