S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Year of publication: |
2024
|
---|---|
Authors: | Shamim, Amjad ; Muhammad Farrukh Abid ; Ahmad, Farooq |
Subject: | Customer experience management | In-store customer satisfaction | In-store service experience | In-store shopping experience | Non-fuel retail | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality |
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