S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
| Year of publication: |
2024
|
|---|---|
| Authors: | Shamim, Amjad ; Muhammad Farrukh Abid ; Ahmad, Farooq |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103672, p. 1-20
|
| Subject: | Customer experience management | In-store customer satisfaction | In-store service experience | In-store shopping experience | Non-fuel retail | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Ladengestaltung | Store design | Dienstleistungsqualität | Service quality |
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