"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Year of publication: |
2024
|
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Authors: | Boadi, Evans Asante ; Xu, Yongan ; Bosompem, Josephine ; Ampaw, Enock Mintah ; Agyei, James |
Published in: |
European journal of international management : EJIM. - Genève : Inderscience, ISSN 1751-6765, ZDB-ID 2316652-6. - Vol. 22.2024, 1, p. 124-144
|
Subject: | corporate brand trust | corporate social responsibility | extrinsic motivation | Ghana | occupational embeddedness | Corporate Social Responsibility | Corporate social responsibility | Vertrauen | Confidence | Motivation | Firmenimage | Corporate reputation | Markenarchitektur | Brand architecture | Markenführung | Brand management | Stakeholder |
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