Saipa Group, Iran - using strategic brand extensions to build relationships
Jonathan A. J. Wilson; Svend Hollensen
| Year of publication: |
2010
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|---|---|
| Authors: | Wilson, Jonathan A. J. ; Hollensen, Svend |
| Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 25561583. - Vol. 1.2010, 2, p. 177-188
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009956382