Extent:
XVII, 238 S.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Bibliographie
Language: English
Notes:
Includes bibliographical references and index
ISBN: 978-0-470-37375-0 ; 0-470-37375-X
Classification: Marketing ; Betriebliche Information und Kommunikation
Source:
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004927998