Sales analysis: a visual approach

Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making. Attempts to put sales data and the cost and effectiveness of disaggregation into perspective.

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Year of publication:	1974
Authors:	Eardley‐Simpson, J.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 8.1974, 1, p. 57-74
Publisher:	MCB UP Ltd
Subject:	Sales planning \| Models \| Marketing \| Information systems

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005077 [DOI]
Source:	Other ZBW resources

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