Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Daniela Corsaro, Isabella Maggioni, Mirko Olivieri
| Year of publication: |
2021
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|---|---|
| Authors: | Corsaro, Daniela ; Maggioni, Isabella ; Olivieri, Mirko |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 4, p. 371-392
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| Subject: | B2B relationships | Covid-19 | Sales and marketing automation | B-to-B-Marketing | Business-to-business marketing | Coronavirus | Marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Automatisierung | Automation | Beziehungsmarketing | Relationship marketing | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00024-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662359