Sales and marketing integration : enhancing competitive advantages
Pankaj M. Madhani
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 13.2016, 4, p. 50-77
|
| Subject: | Marktintegration | Market integration | Wettbewerbsvorteil | Competitive advantage | Verkauf | Selling | Marketing | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635624