Sales Contest Effectiveness: An Examination of Sales Contest Design Preferences of Field Sales Forces
| Year of publication: |
2004
|
|---|---|
| Authors: | Murphy, William H. ; Dacin, Peter A. ; Ford, Neil M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 2, p. 127-143
|