Sales enablement : conceptualizing and developing a dynamic capability
Robert M. Peterson, Avinash Malshe, Scott B. Friend, Howard Dover
| Year of publication: |
2021
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|---|---|
| Authors: | Peterson, Robert M. ; Malshe, Avinash ; Friend, Scott B. ; Dover, Howard |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 3, p. 542-565
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| Subject: | Sales enablement | Resource-based view | Dynamic capabilities | Organizational learning | Change management | Technology adoption | Ethnographic Research | Dynamische Kompetenzen | Lernende Organisation | Learning organization | Ressourcenorientierter Ansatz | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-020-00754-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012548065