Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
George Wright; Keith Fletcher; Bill Donaldson; Jong-Ho Lee
| Year of publication: |
2008
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|---|---|
| Authors: | Wright, George ; Fletcher, Keith ; Donaldson, Bill ; Lee, Jong-Ho |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 8, p. 992-1004
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| Subject: | Finanzdienstleistung | Financial services | Außendienst | Field sales force | Informationstechnik | Information technology | Verkauf | Selling | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793448