Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
| Year of publication: |
2008
|
|---|---|
| Authors: | Wright, George ; Fletcher, Keith ; Donaldson, Bill ; Lee, Jong-Ho |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 37.2008, 8, p. 992-1004
|