Sales force impact on B-to-B brand equity: conceptual framework and empirical test
| Year of publication: |
2011
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|---|---|
| Authors: | Baumgarth, Carsten ; Binckebanck, Lars |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 6 (20.9.), p. 487-499
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