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Salesmanship : Personal communications and persuasion in marketing
Stroh, Thomas F., (1966)
Analysis for marketing decisions
Donnelly, James H., (1970)
The professional approach to modern salesmanship
Schlain, Bert H., (1966)
Marketing communication : Modern promotional strategy
Webster, Frederick E. <Jr.>, (1971)
The changing role of marketing in the corporation
Webster, Frederick E. <Jr.>, (2008)
The rediscovery of the marketing concept