Sales force modeling: State of the field and research agenda
| Year of publication: |
2010
|
|---|---|
| Authors: | Mantrala, Murali ; Albers, Sönke ; Caldieraro, Fabio ; Jensen, Ove ; Joseph, Kissan ; Krafft, Manfred ; Narasimhan, Chakravarthi ; Gopalakrishna, Srinath ; Zoltners, Andris ; Lal, Rajiv ; Lodish, Leonard |
| Published in: |
Marketing Letters. - Springer. - Vol. 21.2010, 3, p. 255-272
|
| Publisher: |
Springer |
| Subject: | Sales management | Quantitative sales force models |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526561