Sales forecasting management : a demand management approach
John T. Mentzer; Mark A. Moon
| Year of publication: |
c 2005 ; 2. ed.
|
|---|---|
| Authors: | Mentzer, John T. ; Moon, Mark A. |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publications |
| Subject: | Marktforschung | Market research | Absatz | Sales | Prognoseverfahren | Forecasting model | Marktgröße | Market size | Marketingmanagement | Absatzprognose |
| Description of contents: |
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems.
Table of Contents [swbplus.bsz-bw.de]
; Table of Contents [loc.gov]
; Description [swbplus.bsz-bw.de]
; Description [loc.gov]
; Description [loc.gov]
|
Online Resource
| Extent: | XV, 347 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 331-335) and index Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems |
| ISBN: | 1-4129-0571-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002132372