SALES FORECASTING WITH LIMITED RESOURCES˜II

In Part One of this article, published in the last issue of RDM, Nigel Piercy examined the role and importance of sales forecasting within a distributive organisation with special regard to the smaller firm and to the small unit manager who have very limited resources on which to base their predictions. This second part goes on to review some of the methods of forecasting available, and includes a useful practical model of the time series analysis.

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Year of publication:	1978
Authors:	Piercy, Nigel
Published in:	Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 6.1978, 5, p. 32-35
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb017961 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014990544