Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
| Year of publication: |
2000
|
|---|---|
| Authors: | Armstrong, J.Scott ; Morwitz, Vicki G. ; Kumar, V. |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943x. - Vol. 16.2000, 3, p. 383-398
|