Extent: | XVII, 585 S graph. Darst., Ill., Tab |
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Type of publication: | Book / Working Paper
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Language: | English |
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Notes: | Previous ed.: 1998 Literaturverz. S. 547 - 561 |
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ISBN: | 0-471-38880-7 |
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Classification: | Marketing |
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Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001506523