Extent:
XVII, 585 S
graph. Darst., Ill., Tab
Type of publication: Book / Working Paper
Language: English
Notes:
Previous ed.: 1998
Literaturverz. S. 547 - 561
ISBN: 0-471-38880-7
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10001506523