Sales mode selection considering the consumer reference quality effect
Ruozhen Qiu, Yue Yu, Minghe Sun
| Year of publication: |
2024
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|---|---|
| Authors: | Qiu, Ruozhen ; Yu, Yue ; Sun, Minghe |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 8, p. 5503-5526
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| Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4315 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015163541