Sales or reviews, which matters more to consumer preference and online advertising? : evidence from eye-tracking and self-reporting
Zhuomin Shi, Caiyun Zhang and Liangyu Wu
| Year of publication: |
2020
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|---|---|
| Authors: | Shi, Zhuomin ; Zhang, Caiyun ; Wu, Liangyu |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 39.2020, 8, p. 1274-1300
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| Subject: | advertising | negativity bias | Online shopping | percentage of positive reviews | sales volume | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Werbung | Advertising | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1755181 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395655