Sales prediction hybrid models for retails using promotional pricing strategy as a key demand driver
Naragain Phumchusri, Nichakan Phupaichitkun
| Year of publication: |
2024
|
|---|---|
| Authors: | Naragain Phumchusri ; Nichakan Phupaichitkun |
| Subject: | Hybrid machine learning | Promotional pricing | Retail industry | Sales prediction | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Künstliche Intelligenz | Artificial intelligence | Prognoseverfahren | Forecasting model | Einzelhandelspreis | Retail price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41272-024-00477-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192694