Sales promotion essentials : the 10 basic sales promotion techniques and how to use them
Don E. Schultz ; William A. Robinson
| Year of publication: |
1998 ; 3. ed.
|
|---|---|
| Authors: | Schultz, Don E. ; Robinson, William A. ; Petrison, Lisa A. |
| Publisher: |
Lincolnwood (Chicago), Ill. : NTC Business Books |
| Subject: | Sales-promotion | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 231 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3354-4 ; 0-8442-3355-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376561