Sales promotion : how to create and implement campaigns that really work
Julian Cummins
| Year of publication: |
1998 ; 2. ed.
|
|---|---|
| Authors: | Cummins, Julian |
| Publisher: |
London : Kogan Page |
| Subject: | Verkaufsförderung | Sales promotion | Sales-promotion |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 268 S ill (some col.) 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index. - Previous ed.: 1989 |
| ISBN: | 0-7494-2447-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000627352