Sales promotion : how to create, implement & integrate campaigns that really work
Alison Williams & Roddy Mullin
| Year of publication: |
2010 ; 5. ed.
|
|---|---|
| Authors: | Mullin, Roddy |
| Publisher: |
London [u.a] : Kogan Page |
| Subject: | Verkaufstechnik | Sales-promotion | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 241 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Früh. Ausg.: Mullin, Roddy: Tales for trainers |
| ISBN: | 978-0-7494-5704-4 ; 978-0-7494-6005-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954251