Sales promotion in the supermarket industry: a four country case comparison
| Year of publication: |
2012
|
|---|---|
| Authors: | McNeill, Lisa S. |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 22.2012, 3 (1.7.), p. 243-261
|