SALES PROMOTION TOOLS FEATURES

The article analyzes that sales promotion is the totality of customer-oriented actions aimed at increasing sales by facilitating the purchase of goods. In order to achieve sales growth, not only end users but also salespeople can be encouraged. Sales promotion can have three strands: end-user promotion, merchant promotion, sales staff promotion. Businesses, based on business model, product and service specifics, and potential customer segments and their behavioral motives, refine sales promotion strategies that enable existing and prospective customers to create the best experience, uncover competitive advantage and increase sales throughout the customer journey. Companies also clarify a specific action plan to drive sales at all points of contact with the customer: post office, soc. networks, websites, presentations, commercial offers, media, and of course, physical outlets.