Sales representative departures and customer reassignment strategies in business-to-business markets
Huanhuan Shi, Shrihari Sridhar, Rajdeep Grewal, & Gary Lilien
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Shi, Huanhuan ; Sridhar, Shrihari ; Grewal, Rajdeep ; Lilien, Gary L. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 25-44
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| Subject: | business-to-business marketing | customer assignment strategies | causal inference | difference-in-differences | sales representative departure | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Kausalanalyse | Causality analysis | Theorie | Theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697520